e.l.f. Power Grip Primer with Niacinamide, Gel-Based & Hydrating, Vegan & Cruelty-Free, 0.8 Fl Oz

Brighten your skin's future with our favorite sticky AF Power Grip Primer, now infused with skin-loving niacinamide to even out skin tone and grip makeup in place. This gel-based formula preps your complexion for makeup application, smoothing and brightening dullness for a flawless finish. Suitable for all skin tones, it leaves behind a clear, dewy look. Our products are free from harmful ingredients like phthalates, parabens, and more, and are proudly 100% vegan, cruelty-free, and Leaping Bunny Certified because kindness is always in style.

Revitalize your skin with our Power Grip Primer, now enriched with niacinamide to improve skin tone and enhance makeup longevity. This innovative gel formula not only grips your makeup but also smooths and brightens your complexion, banishing any signs of dullness. With a transparent application suitable for all skin tones, this primer leaves a radiant finish that lasts all day.

How to use: Apply a small amount of primer evenly to your face with your fingertips before applying makeup, gently patting it into your skin. The warmth of your fingers will help the product blend seamlessly for a flawless application. Allow 30 seconds for the primer to set before continuing with your makeup routine.

Our products are formulated with skin-loving ingredients that nourish your skin, without any harmful toxins, at affordable prices. We are committed to providing high-quality products that are 100% cruelty-free and vegan-friendly.

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